Be helpful – forget the sales pitch. People want to “solve a problem” – make sure you, your product and your website are focused towards solving a problem – whatever it may be. Whether it’s “What shall I cook tonight?” or “How to increase website traffic” – your social media marketing should all be about solving “Someone Else’s Problem” (a twist on the meaning of the SEP - with apologies to Douglas Adams)
Panvel to Goa Train
Publish more content, regularly – daily is ideal. Weekly as a minimum.
Publish ORIGINAL well-researched content - don’t just braindump. Brainstorm, think, plan, design, write, refine, proof, then publish
Author content which is relevant – don’t repeat content from other sources. Make your website relevant, THE website to visit in your niche
Design a funny comic related to your niche – with links to your site
Design a regular funny comic or page – “Funny Fridays”, “Lazy Mondays”. Think on the lines of “The Borowitz Report”
When publishing content, stick to one rule – “How would I behave if I were the one reading it?” If you were looking for something, would the article you are about to publish help, or would you just skim it and bounce off. If it’s irrelevant, refer to 4
If you’ve seen it before, refer to 4
If you just say “mehh”, refer to 4
Use great titles for your content, titles which tempt or create curiosity – “How I got my website to load in 1.29 seconds” vs “Increase your website load time”. Think “How I made Google my bitch!” vs “Improve your search engine rankings”. If necessary spend a lot of time titles – they are the portals to your website
Pune to Dadar Train
