Why You Need a Responsive Website
LATEST: GOOGLE SET TO MAKE 'MOBLIE FRIENDLY' A RANKING SIGNAL
Come APRIL 21, businesses that fail to upgrade to mobile and tablet optimised standards are set to LOSE OUT ON THEIR HARD-EARNED GOOGLE SEO RANKINGS and the resultant business it generates. The world is going mobile. That's why you need a responsive website today.
Google's stated goal is to IMPROVE SEARCHER EXPERIENCE. It's frustrating to search on a phone and land on a page that's so tiny you can't accurately click the links without pinching and zooming and scrolling to find the right text or links. GOOGLE IS CONVERTING THAT FRUSTRATION INTO AN IMPROVEMENT IN ITS SEARCH RESULTS, so that more mobile searchers will land on sites with positive mobile experiences. It makes sense from the searcher's perspective, which is what matters to Google.
How many of your competitors will be boosted by the mobile-friendly update? How many will be demoted? CAN YOU CAPITALIZE ON THEIR LOSS? Is this an opportunity to SURPASS THE COMPETITION? Keep in mind, receiving few visits and sales via mobile search today does not in any way indicate the true size of the opportunity.