Why we use Canonical tag ?

A canonical tag is to tell search engine that a particular URL represents the replica of a page. Using the canonical tag prevents troubles because of identical or duplicate content material performing on a couple of URLs.
 
A canonical tag or rel canonical is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. This is also a way of avoiding penalties from Google.
 
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