An important aspect of SEO is making your website easy for both users and search engine robots to understand. If you need to get hundreds, thousands, or even tens of thousands of visitors to your website every day, then mastering the skill of free traffic generation is the thing for you. But be careful.
If you make critical errors with your search engine marketing, then you’ll end up suffering one of two adverse results:
(1) enjoy high ranking in the search engines for a short while, but then suffer a Google slap or other penalty to end up losing all of that free traffic you previously enjoyed, or (2) fail to rank in the search engines altogether and miss out on all of the excellent free traffic that Google, Yahoo and Bing have to offer.