Why unique content so important in seo?

I think these are the main reasons why unique content are so important


Search engine optimization adores unique content. One-of-a-kind content helps websites move up the ranks of search engines. It increases search engine rank; that increases visitors because more eyes are on you. All you need to do is add keywords and key phrases into your headlines and body copy (watch out that you don’t overdo it!) and perform SEO strategies on content.

More visitors on the site increase the odds of cashing in on sales. Use content to address contact information so readers can receive information and learn more about you.
 
Google always tries to provide most relevant results to users as the demand of online marketing keeps increasing day by day. With this increased competition, spamming is also increasing. So to avoid spam, Google is constantly trying to alter its algorithms. We know very well every user is searching for the content in some form or another. It may be video, PPT, PDF, Article, Blog or website content so it is important to share unique content with users.
A few years ago when the contents would be a little less technically unique, it was easy to rank but after the numerous updates made by Google, it has become difficult to rank content. Now Google's Panda algorithm has been designed to check how well the content serves the purpose of the user. So the optimization of content becomes the most important factor to rank a website well in the SERPs(Search Engine Result Pages).
 
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