1. SEO enables a direct communication pathway between your business and your consumer, enabling you to build your own audience of loyal fans.
2. SEO generates better intel on consumers and can provide significantly improved ROI
3. SEO can save you a bunch of money.
4. SEO enables realtime customer service
5. SEOenables multi-device contact with consumers based on the consumers choice of device, time, place and need.
6. SEO provides significant measurement and analysis of consumer behaviour and engagement.
7. SEO prepares you for the Internet of Things