Instagram allows users to take pictures and videos from a mobile device, apply filters and a caption, and then share the image on a variety of social networks. Instagram users are looking for a much more personal experience with the brands they follow and engage with. The content shared on Instagram should give your audience an authentic view into your business.
With Pinterest, a user’s intent tends to be focused on the discovery and curation of other users’ content. Similar to search engines, consumers can utilize Pinterest to search for specific content, products, tips or inspiration. They can then create visually appealing boards by pinning and grouping the content they discover.