Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
Social media is invaluable because it's a dynamic platform connecting people worldwide. It offers instant communication, fostering relationships and brand visibility. Access to marketing news or current affairs live feed happening around the globe is so easy to know and also on this platforms ensures businesses stay current, adapting strategies to the ever-evolving landscape, and engage effectively with their audience.