Why is AdWords important?

Ad words is a program by the search engines that is used by the business and brand, to position their websites at the prime locations on the SERP. Ad words are thus a paid technique to position your website on the result page.
Ad words is an important marketing tool these days as far as online marketing is considered. This is so because ad words generate large traffic to your website through relevant clicks, thus a opening up larger chances for business, through minimum investment and a little work in drafting the right content and keyword.
 
Google Adwords is the system Google has developed to assist you in marketing your ervices in the Google Search Engine. The system is a pay per click system; this means you can dictate where your ad appears through bidding for a series of phrases. This keyword tool is a pretty good way to establish a baseline list of Adwords keyword ideas for your website. You enter a word or phrase, or alternatively, a URL, and the Adwords Keyword Tool spits back a list of related keywords and some additional traffic data.
 
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