SEO is search engine optimization that focuses on increasing the traffic of the website. It aims at getting links back and is more based on the keywords in the blogs. SMO (Social Media Optimization), on the other hand, is associated more with social networks that play a huge role in growing the business. It basically improves the online presence of the business and also has a great impact on the online reputation of the business. It involves several interactive communities including Facebook, Twitter, LinkedIn, forums, and all the platforms where your business is linked socially.
SMO is increasingly becoming more important as a business, in order to build its brand, needs to be available on a number of social media channels. People, today, find your business in three ways:
If the link of your company appears on the top while searching in the search engine.
If someone recommends your business to them, or
If they have heard about your business from anywhere