Sports betting ads have become a ubiquitous part of the sports industry, captivating audiences across various platforms, from TV and social media to streaming services. With more and more states in the U.S. legalizing sports betting, the competition to grab attention and build brand loyalty is fierce. Brands are constantly pushing the boundaries of creativity to make sure their ads resonate with the masses. From clever humor to star-studded endorsements,
sports betting ads have evolved into mini-events themselves. Here's a look at some of the most engaging, innovative, and memorable sports betting ads today.
DraftKings: “The Ultimate Moment” Campaign
DraftKings has consistently been at the forefront of sports betting marketing, and their “The Ultimate Moment” campaign stands out for its cinematic quality. Featuring various top-tier athletes—like professional basketball players, football stars, and soccer icons—the ad builds on the emotional highs of sports betting. With high-energy visuals and a narrative that highlights key betting moments, it creates an exciting atmosphere that connects well with sports fans and bettors alike.
FanDuel: “It’s Like We’re All on the Same Team”
FanDuel’s ads often focus on the idea of community and camaraderie, with their latest campaign promoting the notion that sports betting brings fans together. The ad shows bettors rallying behind their favorite teams, creating a sense of unity and shared excitement. Using a mix of humor and heart, FanDuel succeeds in showing that sports betting isn’t just about the money—it's about the thrill of the game and being part of a larger experience.
Caesars Sportsbook: “The Caesars Experience”
With a celebrity-studded ad campaign, Caesars Sportsbook leans heavily into its connection to the iconic casino brand. Featuring famous faces like comedian JB Smoove and actor Idris Elba, the ad shows how easy and fun it is to place a bet using their app. The "Caesars Experience" campaign draws a direct connection between Caesars’ legacy in the casino world and its newly found presence in sports betting, emphasizing luxury, excitement, and convenience.
BetMGM: “King of Sportsbooks”
BetMGM has created a series of ads that feature a variety of sports legends, including a playful series with comedian Jamie Foxx. The “King of Sportsbooks” tagline is bold and catchy, positioning BetMGM as a dominant player in the sports betting scene. The brand has a strong focus on its high-quality technology and user experience, offering bettors a seamless, top-tier betting platform. BetMGM’s high-profile endorsements and flashy advertisements target a broad audience, from seasoned bettors to newcomers.
PointsBet: “#DoItLive” Campaign
PointsBet’s “#DoItLive” campaign has caught attention for its authenticity and bold messaging. The brand encourages users to live in the moment and experience the excitement of sports betting as the action unfolds in real time. With a straightforward and down-to-earth approach, the ads appeal to fans who enjoy making bets in the heat of the moment, making them feel as though they're an integral part of the sports drama.
