When should I start IDO marketing activities?

[dinastafi]

Begin IDO marketing 4–6 weeks before the launch. The first phase involves branding, whitepaper release, and community formation. The second phase includes active marketing social campaigns, influencer partnerships, press releases. The final phase focuses on countdowns, whitelisting, and educational AMAs. Early marketing builds trust and ensures whitelist fills quickly. Post-IDO marketing should continue for retention and liquidity. Use announcements and airdrops to keep momentum going. IDO success depends on consistent engagement, transparency, and post-launch support.

 

[qtech_eweb]

Great breakdown of the IDO marketing timeline! Starting early really makes a difference—especially in building trust and filling the whitelist. I agree that continuing post-IDO is just as important. Have you seen any specific strategies work best for retention and keeping the community active after launch?