The first goal of SEO is to get a top position on SERP. This is important in terms of getting traffic and increase sales and earn money.
The Value - Producing Objective for SEO are:
1. SEO for Raw traffic: This is optimizing a site for search engine and creating keyword targeted content to produce direct traffic from the search engine.
2. SEO for e-commerce Sale: One of the most direct monetization and intent-bases for SEO is driving relevant traffic to an e-commerce shop to boost sales.
3. SEO for Branding: A less popular but equally powerful application of SEO is to use it for branding purposes.