It makes more sense to develop contents based on your website's potential visitors, instead of focusing on Search Engines. Google never has any likes or dislikes when it comes to website contents, as long as the content is original and written properly.
Your website contents always be focused on sales instead of SEO, a convincing content is crucial for successful conversion and lead generation. The most common mistake SEOs make is developing contents for Google instead of audience. While it is certainly important to include few keywords and provide some information, the most important part of your content is to engage with your audience, make them believe, and ultimately become your client.
Never forget to format your content with Bullets, statistics and most importantly "Call to action" texts.