what is white hat seo ?

In seo terms, white hat SEO describes the usage of optimization techniques, methods as well as strategies that concentrate on a human audience opposed to internet search engine as well as completely complies with internet search engine rules and also policies.
 
White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.
 
In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
 
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