What is URL Redirect?

A URL redirect is a web server function that sends a user from one URL to another. Redirects commonly take the form of an automated redirect that uses one of a series of status codes defined within the HTTP protocol.

There are several types of redirects available to Web developers, including manual redirects, HTTP 3xx series status codes, server-side scripts, JavaScript, frame redirects and meta tag refreshes.

A URL redirect may also be known as an HTTP code 3xx redirect, URL forwarding, domain redirection, and domain forwarding.
 
asianmartt said:
Hello Everyone !! What is URL Redirect? And need in search engine optimization.
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When a user clicks on link and it lands the user to some other link is termed as URL redirect. For example:- If you clicked on link /abc.html, rather than landing you the same page you get landed to /xyz.html page. This is because of URL redirect.

There can be various reasons for this redirect. Usually there are two type of redirects:-

1)301 redirect - This redirect means earlier URL is permanently removed. From above example it means /abc.html is permanently removed. If you use 301 redirect all the link juice will be transferred from previous link to the new link.
2) 302 redirect - This is the temporary redirection of the URL. From above example it means landing the use to /xyz.html is for specific period of time only. In this case link juice doesn't pass from previous link to new link.

From SEO point of view, you should consider 301 redirect rather than 302.
 
Web users may be redirected from one URL to another for a variety of reasons, including:
A change of business name
A merger of two websites
To direct traffic toward recently updated content
To direct content to a recently updated domain name
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Redirects can also be used for nefarious activities such as phishing or other attempts to cause problems for users and their computers. Redirects have also been used to subvert the results of search engine queries, but most search engines are now able to detect such attempts.

The various HTTP protocol 3xx series codes are the most common way to redirect a Web page and are embedded in the HTML of the page. Members of this series have the following attributes:
300 offers multiple redirect choices. For example, alternative languages can be selected.
301 is when a site is moved permanently, such as when a business's name changes.
302 is for an unspecified redirect.
303 displays or acts on the results of common gateway interface (CGI) scripts
307 is used for temporary redirect, such as when a site is being redesigned.
When a website visitor is redirected to a newly named website domain, the website address acquires a new URL. Businesses often transform their website’s original home page into a redirect page with a concurrent message briefly describing the redirect. Behind the scenes, a meta refresh tag is embedded into the website’s source code. Without a redirect, regular website visitors would receive a "404 - Not Found" error message.

Redirection can take place via a redirection service that operates through software to bring shorter link names to users. Permalinks are a type of redirection service.
 
URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.
 
URL redirection, additionally referred to as universal resource locator forwarding, may be a World Wide net technique for creating an internet page accessible beneath quite one universal resource locator address. once an internet browser makes an attempt to open a universal resource locator that has been redirected, a page with a distinct universal resource locator is opened.
 
URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.
 
URL redirection, additionally referred to as universal resource locator forwarding, could be a World Wide internet technique for creating an online page accessible beneath quite one universal resource locator address. once an online browser makes an attempt to open a universal resource locator that has been redirected, a page with a distinct universal resource locator is opened.
 
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