What is Unnatural links?

Any link that is created with the intention of improving your site’s ranking in the Google search engine results in considered unnatural to Google. To understand why this is the case, let’s look at why links are important in the first place.
 
If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google's Webmaster Guidelines.
 
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