Title tags are a recognized HTML element that create the title of the web page. The title taggenerally has a direct connection to the most important keywords on the website or the entire concept of the website, and appear not only on the web page, but also as the underlined blue hyperlink when the web page comes up in a search query on a search engine. Title tags should always be relevant to the website content in order to create a higher ranking in major search engines, as well as making it easier for visitors to find and click on when performing a search query. The HTML tag for a title tag appears in the tag of a web page, and looks like .