What is the use of H tag in SEO ?

The use of H tag in SEO:

In (X)HTML 4, Only H1 header is used in one per page and important for each page. Your H2 elements are as subheading of H1, h3's sub-subheads of H2 and so on…. Using an h2 element for their main headline, especially on home pages; the most important thing - is the logo, which is therefore often wrapped in an h1.

In HTML5, you have multiple h1 elements as per section of each page. So you can wrap your logo - up in the header - in one, you can have one for your page's main headline - it's in a <section> or <article> - and your sidebar can have one - it's in its own <sidebar> after all.
 
H1 tags can improve your search engine ranking. Headings are pieces of HTML code that allow you to make certain words stand out on a page. Through h1 tags search engines come to know about the site content details. H1 is the way to tell the search engine that what the page is about.
 
While keyword prominence is still an important ranking factor, whether it is within the H1 or simply highlighted at the top of the page, there is another level to the effect of the H1 tag on organic search performance. A page’s ability to effectively engage users is another way Google organizes its search results. The bounce rate is arguably the most important engagement metric as measured by Google’s algorithm.
 
Back
Top