What is the SERP ?

A SERP(Search Engine Results Pages) is a web pages that appears in a browser window when a keyword searched in a search Engine page. Search Engine Results page,its the page you see after clicking the Search Button.
 
A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page.
 
SERP means "Search engine Result Page".
Basically when we search any keyword onto the search engine, the showed web page result is called the SERP. Here rank indicates the Specific Website's page rank showing into search engine.
Means in which Page rank your website will be looking for a specific keyword.
 
Search Engine Optimization (SEO) can enhance your site's execution, you've most likely run over the word SERP. You're most likely pondering,

Select catchphrases you can rank for. In case you're in the travel business, it might appear to be truly enticing to go for high-activity watchwords, for example, "inns" or "airfare," yet actually it will most likely be extremely hard to rank for these catchphrases unless you're Expedia.com or the Hyatt. Pick watchwords that your site can sensibly rank for and that will convey qualified activity to your site.

Earn quality connections
. One of the most ideal approaches to expand your positioning in the SERPs is to fabricate an arrangement of brilliant connections that indicate back your site. Make awesome substance that others will normally need to connection to and contact related sites that might be keen on connecting to your site.

Research your rivals' catchphrases. Are your rivals positioning in the SERPs for watchwords that you need to rank for? It is safe to say that they are focusing on catchphrases that you haven't considered for your business? Research these watchwords and consider how you may have the capacity to apply them to your SEO crusade.

Prepare quality content
. As the familiar proverb goes, quality written substance makes all the difference. Great substance prompts regular connections and web search tools by and large get a kick out of the chance to see no less than 250 words on a page. Yet, substance isn't only for the web crawlers – it's for your clients, as well! Make sure to incorporate substance that will increase the value of your site from a client point of view.
 
A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.[1]

The results are of two general types, organic (i.e., retrieved by the search engine's algorithm) and sponsored (i.e., advertisements). The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.

Due to the huge number of items that are available or related to the query there usually are several SERPs in response to a single search query as the search engine or the user's preferences restrict viewing to a subset of results per page. Each succeeding page will tend to have lower ranking or lower relevancy results. Just like the world of traditional print media and its advertising, this enables competitive pricing for page real estate, but compounded by the dynamics of consumer expectations and intent— unlike static print media where the content and the advertising on every page is the same all of the time for all viewers, despite such hard copy being localized to some degree, usually geographic, like state, metro-area, city, or neighborhoods.
 
Last edited:
Back
Top