What Is The Purpose of The Keyword Research..?

Keyword research is used to find the best keywords so that your website get good traffic and leads. If you are doing SEO for a website then the main goal is to get visitors on the website and sale the product or services provided by the business.
 
Effective keyword research is an increasingly important skill for digital marketers. Different keywords represent different levels of interest and intent; some search terms are used by people close to a conversion, while others are used by people still in the early stages of research.
Keyword research is a critical component for search engine optimization because when used correctly it provides a roadmap for both the design and execution of building websites and developing content.
 
Hey,

Keyword research is the most important thing in SEO, and it helps in knowing about the website target audience and keywords which we get from keywords research are the one we target to get rank on google. Without keyword research website will not reach the correct target audience and hard to gain rank.
 
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