What is the meaning of competitive analysis?

Researching keywords to assess their search volumes, number of competitors and assumed level of difficulty to rank for your site.
 
Researching the data of your competitor website and analyzing it to build your website ranking is known as competitive analysis. This helps to build your ranking better than your competitors in search engines.
 
Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service . A competitive analysis is a critical part of your company marketing plan.



Bingy review
 
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
 
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