Distinguishing your rivals and assessing their procedures to decide their qualities and shortcomings with respect to those of your own item or administration . An aggressive investigation is a basic piece of your organization promoting arrangement
In order to gain your business objectives and targeting the right audience, you need to follow your competitors, their marketing strategies and implement the stronger one to get to the next level.
Researching the data of your competitor website and analyzing it to build your website ranking is known as competitive analysis. This helps to build your ranking better than your competitors in search engines.
Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service . A competitive analysis is a critical part of your company marketing plan.
The competitive analysis indicated key success factors were determining the profitability of the market participants in the specific region with high demand.
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.