What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?

Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is based on the premise that the visitor is looking for what you offer.
 
PPC is an advertising system in which advertiser pays a fee to a certain search engine each time one of their ads is clicked by a user. It’s a refined way of buying visits and making even bigger profit after attracting more visitors to the advertiser’s website.

PFI is paying for a web site to be listed in a directory and to be considered immediately for indexing.
 
PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on.
PFI is more like paying for a website to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get.
 
PPC is an advertising model in which an advertiser pays a webmaster/publisher/site owner when an ad is clicked. This model is used to drive traffic from the publisher websites to the advertiser website, and for each click on the ad the publisher gets money.

PFI - is when you pay to have a website listed in a directory
 
Keerti said:
Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is based on the premise that the visitor is looking for what you offer.
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I agree with you. Thanks for sharing
 
PPC is an advertising model in which an advertiser pays a webmaster/publisher/site owner when an ad is clicked. This model is used to drive traffic from the publisher websites to the advertiser website, and for each click on the ad the publisher gets money.

PFI - is when you pay to have a website listed in a directory like yahoo.
 
PPC is an advertising system in which advertiser pays a fee to a certain search engine each time one of their ads is clicked by a user. It’s a refined way of buying visits and making even bigger profit after attracting more visitors to the advertiser’s website.

PFI is paying for a web site to be listed in a directory and to be considered immediately for indexing
 
PPC measures the amount of money that you need to pay based on how many people have clicked on your advertises, while PFI pays for a website in order immediately to be considered for indexing.
 
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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. The use of paid inclusion is controversial and paid inclusion's popularity has decreased over time among search engines.
 
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