What is the best SEM strategy?

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
 
Get Your Keywords Right for Paid Search - Develop a robust list of keywords. Re-examine this list at least quarterly to ensure you optimize the most popular terms shoppers are using. Online shoppers now use four- and five-word keyword strings to more quickly find what they’re looking for. A shopper who used to search for “red sweater” now is more likely to search on “men’s red wool pullover sweater” to focus the search and yield better results.
 
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