What is the benefits of anchor text..?

Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. 'Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic.
 
Anchor text is a clickable text which is placed in the content and link is inserted in it. When someone clicks on it the visitor is redirected to that webpage. In this the text taken are generally keywords of the website. It is helpful in getting traffic to the site.
 
While building backlinks are essential for building good SEO, anchor text links are also a necessity. A great link is one that uses anchor text that matches or is related to the terms represented on your webpage. Certain search engines, like Google, use anchor text as an off-page factor in determining the rankings of your site. The words contained within the anchor text will help your page to be ranked for the keywords that you want to be ranked for, compared to what Google thinks you should be ranked for.
 
Google to catch up on the over-optimization of top-heavy anchor text links. If every backlink you have uses the anchor text “SEO Company” that’s quite unnatural. It’ll be interesting to see how it plays out. Google would be looking into penalizing over-optimized websites and folks.
 
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