I have often seen pay per click giving varied results to the new websites and the established brands
While if you talk about a new company, full fledged SEO always take time and pay per click can be taken as " While its done" (while SEO is done) and could give impressive results . The following are the other few reasons
1) You know where your bucks are going and you are charged only when interested person clicks
2) Setting your budget
3) Target customers rightly reached
4) Faster results than organic search
5 benefits of PPC :
1)Speed to market
2)Reach
3)Highly targeted website traffic
4)Testing Capabilities
5)Maximize the return on your marketing investment
PPC ads give you good data, fast. Want to know whether you should optimize for “expensive watch” or “luxury watch”? Try a PPC campaign first, to see which one converts more visitors into customers. Then use SEO to get long-term traffic.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.