What is the benefit of PPC ?

I have often seen pay per click giving varied results to the new websites and the established brands

While if you talk about a new company, full fledged SEO always take time and pay per click can be taken as " While its done" (while SEO is done) and could give impressive results . The following are the other few reasons

1) You know where your bucks are going and you are charged only when interested person clicks
2) Setting your budget
3) Target customers rightly reached
4) Faster results than organic search
 
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
 
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