What is social media optimization?

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website.
 
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
 
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