What is Social Media Marketing?

Social media marketing is using various social media or social networks (e.g. Facebook, Twitter, Snapchat, etc) to promote your product or brand.

In general, there are two ways to do this; paid (ads) and unpaid (community building, outreach, etc).

To make another generalization, you will normally have one of two broad objectives: either to build your brand (e.g. increase brand affinity, brand awareness) or provoke a direct response (signup, sale etc)
 
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
 
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
 
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