Hi,
ocial Media Optimization (SMO) can be defined as the science and art of getting free targeted traffic to your website from Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+ or other social media networks through various social activities like blogging, posting status updates on social media profiles, participation in discussion groups, social bookmarking, virals, online reputation management, user rating/polling, user feedback, RSS feeds, sharing buttons, use of video/photo sharing sites and many more.ocial media optimization then, is what proves to Google that your site provides valuable information to their users. The more social media users engage with you and share your content, the more authority you must have in your industry, the higher you rank.