what is SMM?

Social Media Marketing is a process of implementing various social media activities like social sharing of contents, videos, etc., that aims to gain website traffic, communication and branding. It helps you increase your presence online and in branding your niche. It also helps you to easily reach your potential customers.
 
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
 
Social media websites allow marketers to employ a broad range of tactics and strategies to promote content. Many social networks allow users to provide detailed geographical, demographic, and personal information, which allows marketers to tailor their message to what is most likely to resonate with the user. Because Internet audiences can be better segmented than more traditional marketing channels, companies can ensure that they are focusing their resources on the audience that they want to target.
 
Social media marketing is the technique to increase the traffic or attention through social media sites like facebook, twitter, Google+. it also involves in paid advertising through social media networks. It uses social networking websites as a marketing tool. It is the process of using paid advertising to broaden your customer and increase your brand exposure.
 
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