Google is king when it comes to search engines, taking up 75% of the US market and totaling 40,000 searches per second. With millions of people turning to Google to make their purchasing decisions, small business owners need to understand how Google Search works in order to get their website listed on the results page.
The search engine results page (SERP) is the page that appears when someone types a search query into the search engine. In this article we will discuss how Google determines which websites will appear on the results page. Specifically we will cover: