I am describe the seo in easy way.....
SEO stands for “search engine optimization.” It is the process of getting traffic to website from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
“MAIN AIM OF SEO IS TO INCREASE RETURN OF INVESTMENT”
SEO of any Website follows two techniques –
1. On-Page Optimization
And
2. Off-Page Optimization
On-page Optimization –
Web Site Analysis done in following way – we optimized ->
1. Keywords Research
2. Meta Tags
3. Body tags(H1,H2,H3)
4. Title of website (70characters),
5. Image of Website,
6. Internal link Structure,
7. Sitemap creation and Optimization
8. Website Content Optimization
9. Adding buttons g+, fb, ln, Pintrest code
10. URL optimization (1024 characters),
11. Broken Links Check
12. Response Code Analysis
13. Geographic Target
14. Setting Google Analytics Account (Tells – Website Analysis – Like No of visitors, New Visitors, Returning Visitors)
15. Setting Google Webmaster Account (Tells – crawl Status, Errors, malware)
16. Page load Optimization
OFF PAGE TECHNIQUES
Off page offers organic Link and Natural building or creating Back links for Website
1. Social bookmarking
2. Blog Comments
3. Blog creation and Submission
4. Article creation and Submission
5. Online Discussions/Forums
6. *Press Release*
7. *Infographics*
8. Micro Blogging
9. Profile Links
10. Directory Submission
11. Local Listing
12. Image Sharing
13. *Video Sharing*
14. Classifieds
15. Document Sharing
16. *RSS feed*
17. Business Reviews
18. Question and Answer
Ref:-
Seo training company in jaipur "digitalmarketacademy"