SEO (Search Engine Optimization) is the practice of improving your website so it ranks higher on search engine results pages (SERPs) like Google.
On-Page SEO: Creating high-quality, relevant content and optimizing page elements (like titles, headers, and keywords) so search engines understand your page.
Off-Page SEO: Building trust and authority across the web, primarily through acquiring high-quality backlinks (links from other websites pointing to yours).
Technical SEO: Ensuring your website's backend functions flawlessly. This includes optimizing site speed, mobile-friendliness, and secure connections so bots can easily crawl and index your site.