What is SEM?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
 
SEM(Search engine marketing): A search engine marketing is based on the online marketing that is used to promote the website .SEM consists of the search engine optimization and pay per click to generate the more traffic and boost the ranking position on the website into the search engine.
 
Short for “search engine marketing,” SEM is usually used to describe the immediate, money-backed portion of search engine marketing that commonly takes the shape of PPC (pay-per-click)/CPC (cost-per-click) search engine results page ads in one form or another.
 
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Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ads, which typically appear above or to the right of the content on the search result pages. Typically, the higher the fee one offers to pay for an ad, the higher the ad will appear on the page, depending upon how much competition there is to appear on that page. Depending upon the agreement, one may pay a flat fee for a given length of time, or may pay a given fee for each click that they receive to their ad.
 
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