What is PPC and its types ?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
 
PPC stand for pay per click, PPC is a latest & very effective marketing technique for your online business. You can easily run a PPC campaign for your business. It’s an easy process of displaying your products and services in form of advertisement in search engine result pages for relevant keyword searches. You can register up as an advertiser of widely used Internet search engines. This will allow your promotional banners to be seen by a lot of people who enter relevant keywords to search for anything in search engine.
Types of PPC-
Google ads & Facebook ads
 
PPC or Pay Per Click is a paid ad from Google in that the advertiser pay for the appropriate amount equal to the time exposures of the campaign
 
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
 
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
 
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