What Is Pogo Sticking?

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button. It is also a sign that your page is not well optimize or your content doesn't have all the information that a user is looking for.
 
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What Is Pogo Sticking?

pogo sticking: It is a unrelated result found in SERP than what you are looking. it is used in black hat providing unrelevant information to users.
Users comes on your site through organic result but did not found any useful information on your site and immediately back out.

It increases your bounce rate.
 
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