What is Pogo Sticking?

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it’s not what she is looking for, and immediately bounces off by hitting the back button.
 
Hi,

Pogo-sticking can occur for a number of reasons but it is important to note that this is not the same thing as having a high bounce rate. A high bounce rate generally means one of two things:

1. Your webpage is managing to attract exactly the right audience and is satisfying their needs on the landing page; or
2. Your webpage is somehow attracting exactly the wrong audience and they are leaving your website unsatisfied.

Pogo-sticking refers only to the latter cause of high bounce rates. Depending on the nature of your website, wikis, for example, a high bounce rate may be a sign of success but pogo-sticking is never a good thing.

Hope this will help you!


Responsive Website Development company India | Local SEO Company India
 
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.
 
Back
Top