First of all you have to sort out the basic issues of websites, then create unique meta tags for your website pages. Add fresh and informative content in website + Add blog in website and post on regular basis. This is some main on-page techniques. Now off Page submit your website links to high quality directory, social bookmarking sites, do local listing, profile listing, article and press release submission, blog submission. And use SMO strategies to drive the more and more traffic to the website.