"Organic traffic" is traffic that comes to your website as a result of unpaid search results. (See: What is the meaning of an "organic search" on the Internet?) Frequently, one of the goals of SEO is to increase organic traffic. Other types of traffic include: Pay Per Click (PPC) - traffic from ads that cost money.Direct traffic is one of the most common sources of visits to your website. ... Direct traffic is defined as visits with no referring website. ... In HubSpot and Google Analytics, paid search traffic or PPC is marked in a separate category.