Organic refers to the way a website “organically” or “naturally” appears in a search result. So when you go to Google, and you type in “SEO Service Provider In Thailand”, the results that appear after the Google ads are the “organic” results. Google wants to make sure that searchers are not only getting the results they need but wants to give them the best possible outcomes based on their query. Therefore, these results are the best possible matches based on what you entered into the Google search bar, aka “keywords”.