What is Optimal Keyword Density in SEO?

IMO keyword density is a critical variable. Be that as it may, it's more essential to guarantee that your target keywords show up in key spots, for example, Page title, H1, H2, Main body content, Internal and outside indicating your page, Image alt tags.etc
 
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Keyword density is a percentage of time a keyword visible on the content. Keyword density is must be at 4% to 5%. If you use keywords more than this ratio then your site will be penalized through the Google Panda algorithm.

Formula to calculate keyword density: - keyword/words * 100

For example, If you 6 time repeate the keyword in the 200 word then you can calculate this as,
6/200 * 100 = 3%.
 
There is no ideal or exact percentage for better ranking.

Personally, 1-3% of keyword density along with “semantic keywords” and LSI keywords works best for me.
 
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