Many marketers still may not be very clear about the exact nature of Penguin 2.0, it is evident that this update is more finely targeted to the on-page structure.
Google Penguin 2.0 Update
Here are five key points you need to focus on to save your website from getting penalized by the new Google Penguin 2.0 update:
Link Profile Quality
ontent Quality:
Cluster Results:
Exact Match Anchor Text:
Non Relevant Links