What is negative seo??

Negative search engine marketing is the act of targeting competitor websites, attempting to negatively affect position in search results, reputation, click through rate or visibility online. The mentality is, “if you can’t beat em, hurt em” until your site begins to appear in results.

Negative SEO is generally viewed as taboo, few in the internet marketing industry condone or practice Negative SEO.
 
Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.
 
Negative SEO occurs when someone makes attempt to lower a site's rankings in the search engines. There are multiple ways that this can be attempted. The most common type of negative SEO that gets discussed is link based negative SEO, but there are many other techniques that unscrupulous people can use to try to reduce your rankings. We'll talk about how to recognize some of these tactics later on in this article .
 
Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.
 
Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take a number of different forms:

1. Hacking your website
2. Building hundreds or thousands of spammy links to your website
3. Copying your content and distributing it all over the internet
4. Pointing links to your website using keywords like Viagra, poker online, and many others
5. Creating fake social profiles and ruining your reputation online
6. Removing the best backlinks your website has
 
Negative SEO attacks can come in a few forms. Generally, negative SEO refers to when one website buys links and points them at a competitor’s website in an effort to torpedo their rankings. Other instances of negative SEO have included such tactics as hacking a website to inflict some sort of malicious damage on a website, review bombing (pointing a large number of 5-star reviews at a business so it appears they paid for them), or simply by reporting another website’s “black hat” tactics to Google.

Since external links are more or less beyond the control of the site owner, it would seem competitors could very easily improve their search rankings by using tactics to negatively impact their competitors.

The reality of the situation is… this is only partially true. You can do things to protect your website. Before you get too worried about a competitor targeting your site to harm your rankings using negative SEO tactics, understand that:

It’s generally agreed that a site with strong domain authority is less susceptible to negative SEO tactics.
It’s very risky for a business to engage in a negative SEO campaign. Most legitimate businesses won’t take the gamble.
Google has systems in place to review sites that might be affected, understanding the process can mean a swift recovery if something were to happen.
It’s extremely important to monitor SEO factors that can easily be manipulated by competitors such as backlinks and reviews.
 
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