What is meta tag and What is the advantage of meta tag...?

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.
Meta Tags as:
Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.

Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.

Meta Description Attribute - A brief description of the page.

Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.
 
Meta tags play an important role in your Search Engine Optimization (SEO) initiatives, as they generally instruct search engines how to categorize and index your pages. Until recently, meta tags were considered the magic wand of the web fairy, helping websites to fly forward in indexing by search engines. Today, their weight in the optimization of websites has plummeted. However, they remain a good support tool which must be properly combined with other marketing strategies to increase the number of visitors.
 
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