What is Link Juice ?

When a website gives a DoFollow link to another site, it passes page rank or link juice to other pages
 
Hello! Link Juice is the quality of links that the website have from the number of link votes from the other websites that search engines measure in order to determine the rank of a website. It can be obtained through backlinking.
 
Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site’s search ranking (and PageRank).
 
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When Site A links to your web page, Google sees this as Site A endorsing, or casting a vote for, your page. Google takes into consideration all of these link votes (i.e., the website’s link profile) to draw conclusions about the relevance and significance of individual web pages and your website as a whole. This is the basic concept behind PageRank.
When a website links to your site, or when you link internally from one of your pages to another, the link passes PageRank points. This passing of PageRank points is also commonly called “link juice” transfer.
 
Link juice is a very popular term in search engine optimization. Link juice mainly increases the page rank of websites and websites with high page ranks are considered authority sites. Authority sites are liked and listed in the front page of major search engines. Naturally, websites with higher search engine ranks get huge web traffic. Link juice is directly connected with link building. Link juice flows through inbound links. High PR websites are able to pass link juice through inbound links pointing to the specific website.
 
What is Link Juice ?

Link Juice is an important SEO factor for ranking your website within Google search results. I have seen many bloggers overlooking the power of this factor which results in wasted link juice. If you ask SEO experts, how can we use links to improve search engine rankings, they will definitely put emphasize on this factor too. If you do not know about this, then this article is for you. In this article, I will be discussing what is link juice and how you can improve it (or page authority). So, are you excited to know about this? Let’s proceed to this article without wasting any time.
 
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