What is Link Juice in SEO?

PageRank can be passed from one site to another through links. PageRank passing from one site to another or one page to another is referred to as link juice.
 
A multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine.

The term “link juice” is SEO industry jargon. It’s often talked about in relation to link building efforts such as guest posting, blogger outreach, linkbait and broken link building.Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage.
 
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