Benefits of Link Building
When performed correctly, link building can help accomplish these goals:
• Increase search rankings for targeted keywords
• Enable the success of a broader keyword strategy
• Increase targeted referral traffic
• Stabilize rankings subject to Google Dance (the fluctuation of rankings caused by the periodic updating of Google's servers)
• Strengthen branding
• Speed up page indexing and re-indexing
• Strengthen local and geo-specific rankings .