What is Landing Page in SEO?

A landing page, sometimes called a destination page, is the web page that visitors arrive at after they click the link on a search engine results page. A landing page can be the first page of a website that was advertised on the search engine results page, or from one of the natural results from the search query. This page generally displays logical information, usually something that pertains directly to the keywords searched, or has the keywords directly on the page. This can be a transactional or a reference page as well. In pay per click and other paid inclusion campaigns the landing page is considered the place where “the deal is closed” which basically means that visitors decide on the landing page whether they are going to use the service of the web page or not.
 
Hello Friends,

Please tell me what is landing page in SEO.

After clicking on a particular link or hyperlink text, when a user lands to your website, that page is termed as Landing Page.

In Other Words, after searching for any search query in Google, if visitors lands to your website through any particular page that page is termed as landing page also known as Destination page.
 
Hi,

Landing page is any separate web-page on the website aiming to gather users using different online marketing funnels. For example, there are landing pages created with SEO purposes (in other words, it is a well optimized page designed & created in purpose to rank in organic search results by relevant search queries/keywords). There are landing pages, created specifically for performing effective online campaigns.
 
Back
Top