What is keyword research ?

Keyword research is a technique used to search actual search terms people enter into search engine when they conduct search. This is done to achieve higher ranking in search engine.
 
Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expanded on it to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestions.
 
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